A quaint little market town in Oxfordshire, Wantage. The 90s rolled around and Stan James was quick to leave its mark. With its razor-sharp focus on horse racing and football betting, and the advent of Sky Sports bringing a smorgasbord of sports into homes across Britain, Stan James smelled opportunity and grabbed it.

The result? Innovative live odds through Teletext that which many other bookies followed. The advent of the internet brought significant changes in the betting world, including for Stan James. In , the Unibet Group, one of the largest companies in the online betting world, acquired Stan James for £19 million.

This acquisition included full rights and ownership of the betting company. Denis Kelly, the chief executive of Stan James Online, stated that the merger would lead to substantial market opportunities in the UK. For a few years, things continued as they were, with Stan James even growing on the high street, acquiring 37 betting shops from Ladbrokes and Coral in While the app was retired along with the website, users can now get an even better experience on the Unibet platform.

Read on for more about Unibet and the continued growth of the Kindred Groups offerings. This group, which boasts about 12 million players, comprises brands like Unibet, 32Red, bingo. com, Highroller, and Maria Casino.

Transitioning to Unibet means customers have access to over 35 years of sports betting knowledge. All funds from Stan James accounts were transferred safely to Unibet, allowing users to continue their betting journey seamlessly.

Unibet's chief executive Henrik Tjarnstrom explained the deal to buy Stan James was part of the company's aim of branching out further into the growing UK online betting market. Since Unibet has only recently targeted the UK market there is little overlap between our respective businesses.

Over time we see a significant potential to increase the breadth of the Stan James product range, such as live streaming, casino and improving the mobile offering.

Many people who were customers of Stan James wondered what the impact of the takeover would be, but for a few years, things continued much as normal with the Stan James brand.

Indeed, Stan James was still a firm fixture on the high street and the number of Stan James shops kept growing with 37 betting shops snapped up from Ladbrokes and Coral in However, in February , all online Stan James accounts were transferred to Kindred Group, which was the new name for the Unibet group.

This meant that in effect, the Stan James brand no longer existed online. Meanwhile, under the terms of the takeover, Stan James had to come up with a new brand within a certain period, with about £1 million spent on changing the name to Megabet.

There are still some Megabet betting shops on UK high streets, but most of the company's stores can be found in the northeast of England and it is no longer a powerhouse.

Nowadays, the old Stan James brand is a big part of one of the world's largest online gambling sites , with the Kindred Group a giant in the industry, boasting some 12 million players. As well as Unibet, the Kindred Group comprises 32Red, bingo.

com, Highroller and Maria Casino. Steven is an experienced iGaming content writer who has been working in the industry since He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.

If you have any questions about online gambling in the UK, please don't hesitate to contact him. What Happened to Stan James?

Stan James: A Brief History of the Betting Brand The history of Stan James can be traced back all the way to when its first betting shop opened in Wantage, a relatively small market town that can be found in Oxfordshire. The rise of the internet changed the world of online betting for good, including for Stan James.

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Stan James is a straight up, no nonsense bookmaker. We're about a good, honest flutter. Pure and simple. If you expect to be dazzled by bells, whistles and Kindred Group expects to carry out a full migration of Stan James customers onto Unibet's sports betting platform within the coming months autoscout.world is a remote gambling operator offering online sport betting, Casino and Games. The brand Stan James brand began his life in as a betting shop: Unibet stan james

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